Case StudyPretelio
Pretelio — Retail Intelligence & Loyalty Platform
Designing a scalable system for dynamic pricing, localized offers, and customer engagement across multi-store retail ecosystems.
Overview
Unifying pricing, promotions, and loyalty across every store and region.
Pretelio is a unified retail and loyalty platform that enables businesses to manage products, pricing, and promotions across multiple stores and regions.
It connects backend operations with a customer-facing mobile experience, allowing users to discover offers, save on purchases, and earn rewards.
My Responsibilities
- End-to-end UX strategy and execution
- Information architecture & system design
- Design system creation (tokens, components)
- High-fidelity UI and interaction design
- Dashboard and data visualization design
- Cross-platform experience (Web + Mobile)
Problem
Retailers struggled with fragmented systems for pricing, promotions, and store-level operations:
- Lack of control over pricing across regions
- Limited visibility into product performance
- Difficulty managing localized offers
- Disconnected customer experience
- Lack of loyalty-driven engagement
Solution
- Dynamic pricing across zones and stores
- Real-time visibility into performance
- Centralized product and catalogue management
- Seamless integration with customer mobile app
- Loyalty & rewards system for engagement
A single platform to manage operations and drive growth.
Dashboard for Retailers
A real-time overview of retail operations, designed for quick scanning and actionable insights:
- Inventory Health
- Pricing Performance
- Store & Zone Coverage
- Promotions Tracking
- Revenue Insights
Products Management
A centralized view to manage all products across stores:
- Analytics
- Status Tracking
- Pricing Visibility
- Store Distribution
- Catalogue Mapping
Pricing System
A flexible rule-based pricing system:
- Analytics
- Zone-based Pricing
- Discount & Override Rules
- Scheduled Pricing
- Multi-product Rule Application
Stores Management
Store-level operations and distribution:
- Analytics
- Store Coverage & Availability
- Catalogue Assignment
- Regional Distribution Insights
- Performance Tracking
