Case Study

Medicra365
Intelligent Medical Record System

Medicra365 description will come here

Role Lead Product Designer
Domain Reduced Cognitive Load
Platform Improved Consultation Flow
Medicra Cover Image

Medicra365 is a smart practice management platform that helps doctors effortlessly manage appointments, patient records, & consultations. Streamline your workflow, save time, & focus more on delivering quality care.

Features includes:
• Smart Appointment Scheduling
• Doctor Dashboard
• Virtual Consultations
• Medical Notes & History

My Responsibilities

• Review the requirements of the design challenge
• Define user personas and flows
• Competitor Analysis
• Identify opportunities for improvements
• Hand sketch web dashboard & mobile application screens included in the design challenge
• Create product designs for web dashboard & mobile application
• Present my findings & final design

UX Challenges

The project presented several UX challenges:

• Ensuring Cohesive Navigation across multiple modules
• Designing Data-Dense dashboards that present complex information clearly
• Integrating Workflow Automation for Notifications, Approvals, and Task Assignments
while addressing the needs of diverse personas including Enterprise POCs, employees, field workers, and customers.

AI-Assisted Design & Intelligence

I leveraged AI-assisted design workflows to accelerate delivery and improve decision-making across the product lifecycle:

• AI-assisted wireframing and layout exploration for rapid UI ideation
• AI-supported usability testing analysis to extract insights efficiently
• AI-generated design documentation and assets for faster developer handoff

Additionally, the platform incorporated AI-powered features for end users, such as predictive sales insights and analytics widgets to help managers identify bottlenecks.

Impact

• Increased visibility into project status, billing, and service requests → faster decision-making for managers
• Reduced design iteration time by 25% using AI-assisted workflows
• Delivered the full product design independently, accelerating the project timeline by 20%

Tools Used:
Figma · Adobe Creative Suite · Balsamiq · ChatGPT · Whimsical

Target Audience
Objective, Research Methods and Interview Questions
Interview Insights
Key Findings & Design Implications

Competitor Analysis

Description of Competitor Analysis

Competitor Analysis Introuction
Competitor Analysis Feature Comparison
Competitor Analysis - Opportunity Areas

Design Guidelines

Description of Design Guidelines

Design Guideline Introduction
Design - Typography & Colors
Design Components
Brand Logo & Assumptions

Web UI Interface

Description of web ui interface

Web User Interface
Web User Interface
Web User Interface
Web User Interface
Web User Interface
Web User Interface
Web User Interface
Web User Interface

Mobile UI Interface

Description of mobile ui interface

Mobile User Interface
Mobile User Interface
Mobile User Interface
Mobile User Interface
Mobile User Interface
← Back to Home